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Daily Doc: Lorillard, Aug 30, 1978
Presentation, references, and context of the famous Lorillard memo which states "the base of our business is the high school student."
Lorillard papers talk of teen tobacco use
USA Today article. Industry's internal memos say that customers smoked because they were addicted to nicotine -- and that high school students were the base of the business.
Marketing to America's Youth: Evidence from C
Article in scientific journal surveys tobacco industry memos and corporate documents on marketing to teens.
Memos Highlight Importance Of 'Younger Adult
Washington Post article summarizes what the tobacco industry was saying privately about youth smoking.
R.J. Reynolds Documents Detail Cigarette Marketing
Washington Post article; reports that R.J. Reynolds memos show it developed aggressive marketing to reach 14 year olds.
Secret Memos Show Cigarette-maker Targeted teens
CNN article: "The tobacco industry has been caught in a lie, according to newly unveiled secret memos. They show that R.J. Reynolds, despite past denials, aimed its advertising at teen-agers".
Secret Memos Show R.J. Reynolds Targeted Teens
News article; "R. J. Reynolds memos show the No. 2 cigarette maker tartgeted teen-agers as young as 13."
Smoking Howitzers: Youth Smoking
Internal memo shows Philip Morris knew that teenagers used their product, studied teen smoking extensively, and were worried about any decrease in youth smoking, since it would affect their future customers.
The Smoking Gun: Tobacco And Teenagers
"The documents the tobacco industry didn't want you to see." E.g. RJR 1975 RJR marketing memo: we must increase our share of the "young adult market, the 14-24 age group".
Tobacco Marketing and Young People
Case study of UK tobacco marketing memos shows the tobacco industry has built up a detailed picture of young people and how to get them to get them to smoke (PDF format).
Tobacco Sales Target Was Youth
Collection of articles focuses on tobacco industry memos on how to get young people to take up smoking.