Report from the Campaign for Tobacco-Free Kids says Philip Morris's anti-youth-smoking ad campaign is "another in a long line of efforts by the tobacco companies to make it appear as though they are seriously addressing the problem of youth smoking, designed more to relieve political pressure on the industry than actually to discourage tobacco use by kids."

Expose of industry "prevention" programs.

Independent critique of a tobacco industry advertising campaign on MTV Europe concludes it was a PR gesture intended to have no effect on youth smoking.

Presents and analyzes industry document that shows that one purpose of the industry's "youth programs" is to fend off regulation.

Report by the Ontario Medical Association concludes that tobacco industry sponsored youth programs don't work, identifies the reasons the industry runs the programs, and outlines how these programs actually make smoking attractive to teens.

American Nurses Association open letter explains their stand, and details why they doubt PM's "youth smoking prevention" campaign is anything but a public relations gesture.

ASH-UK report on the tobacco industry's "youth smoking prevention" programs.

ANR expose of industry "youth smoking prevention" programs.

Research finds that tobacco industry youth smoking ad may actually make teens want to smoke more.y.

Article from the Saint Paul Pioneer Press regarding the tobacco industry's high-profile efforts to keep kids from smoking while secretly, yet actively, opposing numerous federal, state and local efforts to combat underage smoking.

Warns of industry "youth smoking" programs, and analyzes their design, funding, and purposes.

The tobacco industry's own documents show that most youth smoking provention programs it has supported are designed to promote industry political and marketing aims, rather than reduce smoking, according to researchers who analyzed nearly 500 industry documents.

Scientific report analyses the design and use of 14 different tobacco industry youth smoking prevention programs, and concludes they're PR programs that protect industry profits, not kids. In PDF format.

The tobacco industry's own documents show that most youth smoking prevention programs it has supported are designed to promote tobacco industry political and marketing aims rather than to reduce smoking.