Altria Means Tobacco: Philip Morris's Identit
American Journal of Public Health article summarizes why Philip Morris changed its name, and what this means for tobacco, smoking, disease, and health advocates.
Behind the Smokescreen: Philip Morris Philanthropy
Campaign for Tobacco-Free Kids report on recent Philip Morris gift-giving.
Constructing "Sound Science" and "G
Article in the American Journal of Public Health on Philip Morris's "sound science" campaign reveals it to be a public relations campaign aimed at bashing the science of secondhand smoke.
Corporate Goodwill or Tainted Money?
Philip Morris is spending more to publicize its good deeds than it's spending on the good deeds themselves. ABCNews tells why.
Graphic Obscurity
Philip Morris's connection to tobacco has disappeared behind a vague new corporate name and logo; article explores why.
Humboldt Women for Shelter says 'no thanks&ap
"The mission of Humboldt Women for Shelter is to help and protect women. We knew that was not compatible with an industry that is responsible for the deaths of approximately 200,000 women per year."
Philip Morris Tries to Polish Its Image
Editorial from Minnesota Medical Association comments on Philip Morris's recent image campaign.
Philip Morris Attempts to Re-define Image
Reviews the image makeover, featuring ads about charities; explores the whys and hows behind the campaign, in particular why Philip Morris has a credibility problem.
Philip Morris Draws Fire For Anti-smoking Freebies
Article on millions of book covers sent by Philip Morris to schools examines possible reasons for the giveaway.
Philip Morris Launches Campaign that Promotes Indu
Short item analyzes Philip Morris TV PR campaign using internal tobacco industry memos that discuss such campaigns.
Philip Morris Lobbying Tactics
Article on PR tactics used by Philip Morris to undermine the World Health Organization.
Philip Morris Money
Article from the American Prospect examines the uses and reasons for the philanthropy of the largest tobacco company in the world.
Philip Morris Promises to Polish its Image
News article on Philip Morris image campaign reveals the PR is aimed at boosting its stock price and helping it in court.
Philip Morris Promises to Polish its Image
Article explains Philip Morris's reasons for its recent image advertising: to reduce its court losses.
Philip Morris Puts Up Good Citizen Smokescreen
Editorial comments that tobacco giant Philip Morris "recently spent $2 million on domestic violence programs nationally, part of $60 million it spent on charity in 1999. That same year, Philip Morris spent $108 million on the advertising campaign to tell us about it".
Philip Morris' Slick Ads Can't Gloss ove
Op-ed responds to Philip Morris PR.
Philip Morris's "Philanthropy"
Wall Street Journal report on a TV ad that Philip Morris spent more to make than on the philanothropy the ad talked about.
Philip Morris's Preferred Themes and Phrases
Brief analysis of which terms and phrases Philip Morris uses in its PR, and why.
PR Watch: Why Philip Morris Hates Trial Lawyers
Covers PR and lobbying activities of tobacco giant Philip Morris.
TeeVee - Blowing Smoke Up Our Asses
TV critic writes in reaction to Philip Morris TV ads promoting the company.
The Kinder, Friendlier Face of Philip Morris
Columnist comments on recent PR efforts of the largest tobacco company in the world.
Tobacco Company by Any Other Name Would Still be P
News item covers a Philip Morris PR event.
Tobacco Company Charity Advertisements
Op-ed on Philip Morris ads: "Philip Morris spent $60 million on charity, and $108 million on advertising to tell us about it".