The critical role of television in political campaigns. How broadcasters are profiting from campaign ads. From Common Cause.

Research paper indicating that poorer and younger voters are more receptive to negative ads than older and wealthier voters.

Issue ad spending is setting a record pace so far in the 1999-2000 election season, with more than $114 million already spent or committed. That is nearly as much as was spent on issue advertising in the entire 1995-1996 presidential cycle. Findings from a study conducted by the Annenberg Public Policy Center.

Extensive list of links at University of Iowa Communication Studies site.

Here's what you can do. Tips from the League of Women Voters.