Barthes, Roland
'The Photographic Message', Adamov on Language, Lover's Discourse, Mythologies, Rhetoric of the Image
Saussure, Ferdinand de
On the Primitive System of Vowels in the Indo-Euro, Saussure and the Sign, SaussureScape
Pragmatics in Semiotics
Trevor Pateman: Bakhtin and Volosinov as founders of modern pragmatics.