Explains improving traffic analysis by configuring Apache logs.

Info aimed at detecting intrusions, but also good general "analysis" tips.

Tutorial from: Apache Week

Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.

By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings.

2 page article about starting traffic analysis

W3C's description of the Extended Log File Format. Most flexible of the log formats

The IAB Media Measurement Task Force provides the standards the net uses for measurement.

How half.com handled its search for a Web Analytics solution.

A review of a collection of analysis and personalization tools.

Collection of articles by Richard Kimball, father of data warehousing, about making a web-data-based data warehouse.

A collection of articles about the issues in making huge data warehouses of web and clickstream data.

Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a web graph using XGMML.

Compansion site to book which includes many resources on web metrics and analytics.

Describes both do-it-yourself and companies which help analyze site logs.

Review of WebTrends, with mention of other tools.

An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.

Using your Web server log files to direct your traffic building efforts and measure your success.

Comprehensive overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.

Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.

With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.

The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies.

Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.

An "about.com" section to help one understand how to analyze web site log data. Lots of ads and popups.

Kevin Ferguson reports on the problems and importance of Web traffic-analysis tools in this article for Zdnet.

A guide to log analysis and Javascript 'page-embedding' methods of Web traffic analysis. Details the methodology, pros and cons of each method.

This paper reviews the trends in Web traffic analysis and presents marketing research. It concludes with recommended review criteria for evaluating tools within each market segment.

A roundup of skills, training and salary information for Web data analysts.

A simplistic guide to web tracking and measurement. Good beginner spot.

A collection of somewhat basic tracking articles, including cookies, referers, and log tracking. Some old articles, but still relevant

Primer on traffic analysis covers types of tracking programs and uses for the information they provide.

An expanded version, with hyper-links and more background information, of an article about webserver logs first published in the September 2000 issue Strategic Marketing.

Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.