notHarvard.com, an Austin, Texas, online education firm whose name sparked a legal brouhaha with Harvard University, announced yesterday that it has changed its name to Powered Inc.

University officials said that despite the fact that notHarvard no longer exists, Harvard will press on with its lawsuit against the company instead of waiting for Powered to turn over the domain name voluntarily.

In the settlement, Powered agreed to admit that its use of the notHarvard moniker constituted trademark infringement and diluted the Harvard name.

Online educational e-commerce website NotHarvard.com is saying it's, well, not Harvard, but University attorneys are nevertheless considering legal action against the company.

A trademark dispute between Harvard and notHarvard.com, an online educational website, erupted into a flurry of litigation after notHarvard asked a court in Texas to declare its domain name doesn't infringe on the University's trademark.

The company filed a pre-emptive suit against the university Thursday... asking a judge to declare that notHarvard.com's name doesn't violate Harvard's trademark.

"The crucial federal statute (state law varies) appears to be the Federal Trade Dilution Act, 15 USC section 1125(c), which Bill Clinton signed into law in 1996." Article by Timothy Noah

"Chatterbox doesn't really blame notHarvard.com for caving; presumably they're in business to make money, not to spend it on lawsuits." By Timothy Noah

The school has countersued notHarvard.com, a Web education technology startup, and is asking a court in Boston to stop the company from using the school's trademark in its domain name.

After suing Harvard University to protect its right to use the name notHarvard.com, the education startup is changing its name.